Time to Tell YOUR Story ⚡

Imagine this: A small local coffee shop posts a quick, fun video on Instagram showcasing a new seasonal drink. It’s not flashy—just a few seconds of their barista expertly crafting a pumpkin spice latte. But within a week, that post gets picked up by the algorithm, starts trending, and racks up thousands of likes, shares, and comments. Soon, people are lining up at their door, eager to try that drink for themselves. All because of one social media post that went viral.

Sounds like a dream, right? This is the kind of story that can happen when you have a solid social media strategy. The secret sauce? Consistency and a clear message that resonates with your audience.

How to Own Social Media

The Algorithm Loves Consistency.

The reality of social media in 2024 is that the algorithm rewards pages that post consistently. Every time you post, interact with comments, or share stories, you’re essentially telling the algorithm, "Hey, I'm here, and I'm active." In return, the platform boosts your visibility, showing your content to more users. The more engagement your posts get (likes, comments, shares), the more often the algorithm promotes your page. It’s a positive feedback loop that can take your brand from obscurity to viral fame.

Engagement = Growth, Growth = Revenue

But it's not just about the numbers on your follower count. Consistent posting doesn’t just drive engagement; it also translates into business growth. When your followers see you frequently on their feeds, they begin to recognize, trust, and connect with your brand. And that trust is what ultimately leads to conversions.Let’s face it—no matter your industry, competition is fierce. Local businesses, in particular, need to find ways to stand out. A strong social media presence is one of the most effective tools at your disposal. The more you engage with your audience, the more they remember you. And the more they remember you, the more likely they are to choose your business over a competitor.

Why Social Media Matters More Than Ever

The 2020s have brought unprecedented change. With the explosion of digital marketing, social media has become the battlefield where brands either rise to prominence or get lost in the noise. Consumers today have endless options at their fingertips, and without a robust social media strategy, it’s easy for your business to get overlooked.For local businesses, social media isn’t just an option anymore—it’s a necessity. The platforms you use, the content you share, and the conversations you have with your audience can all be the difference between a thriving business and one that struggles to stay afloat.

What Are You Waiting For?

We're Here to Help.

We’re not just another agency—we’re experienced content creators who will take the time to understand your industry and keep up to date with the latest social media trends. Our team stays ahead of the curve so that you don’t have to. Whether it’s creating content that resonates, leveraging trends, or optimizing for algorithm changes, we’ve got you covered.

• Ready to Conquer the World?

Ready To Be Seen? 👀

Imagine this: You’ve just opened a brand-new bakery in town. You’re known for your incredible pastries, but there’s just one problem—people don’t know you exist. You’ve got the talent, the product, and the passion, but customers aren’t coming through the door. Why? Because when they search online for “best pastries near me,” you’re nowhere to be found.

That’s where we come in.

Unlock the Power of SEO

In today’s digital landscape, having a great website isn’t enough. You need to be optimized for search engines so that customers find you when they’re searching. Our SEO strategies go beyond just sprinkling a few keywords here and there—we help you rise to the top of search results, so you can turn clicks into loyal customers.

Here's what being "optimized" really means:

Don't Have a Website? 🤦

Don't worry, it's kind of our thing.

Your website is your digital storefront. Whether you need a brand-new site or just want to optimize your existing one, we’re here to make sure it’s a true reflection of your brand—and that it actually works.

Your Business Deserves to Be Found

Don’t let your online presence hold you back. Whether you’re looking to climb the search rankings, attract more customers, or build a stunning new website, we’re here to help you every step of the way.

Ready to turn your digital presence into a revenue-generating machine?

• Ready to Conquer the Internet?

Here's 5 Ways You Can Adapt:

Due to advancements in AI and search engine behavior, traditional SEO strategies are rapidly becoming less effective. But don’t worry! There are still plenty of ways to stay ahead of the curve and make sure your brand gets noticed. Here's how:

1. Understand the Impact of AI on Search Results

Gone are the days when ranking first on Google guaranteed a flood of clicks to your site. With AI-powered search features like Google’s “Generative AI Search,” users are now getting their answers right on the search results page. Google condenses information and displays it directly, meaning fewer people are clicking through to individual websites.What to do: Adapt your strategy by focusing on content that provides unique value beyond a simple answer. Mike Gastin teaches on his youtube channel how to use blogs, in-depth guides, and thought leadership pieces that encourage users to dive deeper and explore your expertise.

2. Prioritize Local SEO for Discoverability

Despite AI's dominance, local SEO still holds its ground. When people search for services in their area, they often want more information than a simple answer can provide—think of restaurant recommendations, service providers, or local event details. Optimizing for local searches can make your business more relevant and visible.How to optimize: Claim and optimize your Google Business Profile, ensure your name, address, and phone number are consistent across platforms, and gather reviews from satisfied local customers. Local SEO is all about trust and visibility within your community.

3. Invest in Other Traffic Channels

With traditional SEO losing some of its power, now’s the time to invest in other ways to draw in potential clients. Social media, email marketing, and even podcasting are excellent options to diversify your traffic sources and reduce reliance on search engines alone.Pro tip: Don’t just use social media to share content—engage with your audience. Reply to comments, post stories, and run contests to increase brand awareness and loyalty.

4. Create AI-Friendly Content

The content you create today should not only be appealing to human readers but also structured in a way that AI tools can easily understand and use. This means using structured data, clear headers, and well-organized content that can be broken down into snippets or key takeaways.Best practices: Use schema markup to give search engines context about your content. This will increase the chances of your site being featured in AI-generated answers, even if users don’t click through.

5. Focus on User Experience and Engagement

While clicks may be down, engagement is more important than ever. If someone does click on your site, you want them to stay and explore. An engaging user experience (UX) can lead to more conversions and repeat visits.Enhance UX: Improve your site speed, make your navigation intuitive, and ensure your site is mobile-friendly. Also, consider adding interactive elements like quizzes, polls, or embedded videos to keep visitors engaged.

Ready to Navigate the New SEO Landscape?

At 24marketing, we specialize in helping businesses adapt to the ever-changing world of SEO and digital marketing. From crafting AI-friendly content to optimizing your local search presence and developing diverse traffic strategies, our team has the expertise to elevate your brand.

Page written by Lucas Sullivan, CEO of 24marketing.co. 10/31/24